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Search Engine Research and Optimizations

Stay up to date on the latest trends for all of the major search engines. Including updates on the best UI/UX and marketing practices.

Times in US East

Google’s Crawling Priorities: Insights From Analyst Gary Illyes via @sejournal, @MattGSouthern

Search Engine Journal - April 2, 2024 - 5:42 pm

Googles Gary Illyes aims to reduce web crawling without sacrificing quality prioritizing URLs that deserve crawlingThe post Googles Crawling Prio...

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Google: When To Fix Sites Hit By March 2024 Core Update via @sejournal, @martinibuster

Search Engine Journal - April 2, 2024 - 4:22 pm

Googles John Mueller explained if its okay to start fixing a website before the Core Algorithm Update is overThe post Google When To Fix Sites Hit By March 2024 Core...

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Daily Search Forum Recap: April 2, 2024

Search Engine Roundtable - April 2, 2024 - 4:00 pm

Here is a recap of what happened in the search forums today through the eyes of the Search Engine Roundtable and other search forums on the webI posted the big Google Webmaster Report for April...

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YouTube unveils 3 new updates, including live stream reaction analytics

Search Engine Land - April 2, 2024 - 2:43 pm

YouTube unveiled three new updates for content creators intended to provide them with a deeper understanding of their audience and enhance the user experience they offer These updates includeLive stream reaction analyticsNew and returning view...

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Google Discontinues Translate Community Contribution Feature via @sejournal, @MattGSouthern

Search Engine Journal - April 2, 2024 - 2:11 pm

Google discontinues Translates Contribute feature citing improvements in translation quality driven by advanced machine learning techniquesThe post Goo...

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Daily Mail publisher introduces news social-first video ads

Search Engine Land - April 2, 2024 - 12:44 pm

DMG Media is set to launch a new social-first video advertising product called EditsEdits offers advertisers the chance to target the Daily Mails expanding audience on platforms such as TikTok YouTube and Facebook as well as on its own platforms like Metro an...

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2024 Google SERP Features: New Strategies To Gain Visibility via @sejournal, @lorenbaker

Search Engine Journal - April 2, 2024 - 11:00 am

With all of the updates to Googles SERP features it can be a challenge to know which strategies can keep you visible in the midst of recent developments Let us help Watch this on-demand webinar for a deep dive into all things SERP features what they are and why they...

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Instagram Stories: 6 tips to boost engagement

Search Engine Land - April 2, 2024 - 10:26 am

Instagram released a series of tips and tricks to help creators enhance engagement for their StoriesThe latest guidance from Instagram doesnt introduce any new features but does offer presentation tips along with a couple of sharing notes to create more impactf...

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7 must-know marketing attribution definitions to avoid getting gamed

Search Engine Land - April 2, 2024 - 10:00 am

Ive worked in the field of marketing analytics for nearly two decades Lately more and more programs are investing in more complicated and arcane measurement strategies This is ultimately a net positive for programs and the industry in general but an incomplet...

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Messy Middle: Using Human Biases To Optimize For User Satisfaction via @sejournal, @Kevin_Indig

Search Engine Journal - April 2, 2024 - 9:30 am

Go beyond linear purchase funnels Understand what drives user behavior and how to optimize your content strategy with this insightful postThe post Messy Middle...

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How to use Google Gemini to improve SEO operational efficiency

Search Engine Land - April 2, 2024 - 9:00 am

Geminis integration with Google Workspace can improve SEO operations and align activities with management prioritiesKey insightsLeverage Gemini integrated with Goog...

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Google Keyword Planner: How To Use The Free Tool For SEO via @sejournal, @tessabonacci

Search Engine Journal - April 2, 2024 - 8:45 am

Unsure if a paid keyword research tool is right for you Ease into it with Google Keyword Planner using our step-by-step guideThe post Google Keyword Planner How To Use...

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How to improve your SaaS onboarding experience to retain more customers

Search Engine Land - April 2, 2024 - 8:00 am

A successful SaaS onboarding experience does two thingsQuickly helps new users overcome a products learning curveDemonstrates how well the product meets the users needsA poor experience on the other hand is like a...

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April 2024 Google Webmaster Report

Search Engine Roundtable - April 2, 2024 - 7:51 am

After a relatively slow Google webmaster report last month this month was the extreme opposite...

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Reddit Moderators Keep Removing Google Search Liaison's Responses

Search Engine Roundtable - April 2, 2024 - 7:41 am

Reddit moderators in the SEO channel continue to remove the responses that Danny Sullivan Googles Search Liaison is posting in response to some SEO and Google Search-related questions It is somewhat comical to see this because youd think any forum would want an official Goo...

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Google Search Cruises Results Pack

Search Engine Roundtable - April 2, 2024 - 7:31 am

Google seems to be testing showing a special cruise search results pack The pack shows you a date selector cruise line sail from location and sail to location...

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Google Tests Comments Button (In Place Of Notes Button?)

Search Engine Roundtable - April 2, 2024 - 7:21 am

Google seems to be testing a comments button in the Google Discover and Google Search interface It might be Google testing replacing the notes button for search notes with comments to see if it gets more engagement...

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Gary Illyes From Google Wants Googlebot To Crawl Less

Search Engine Roundtable - April 2, 2024 - 7:11 am

Gary Illyes from Google posted on LinkedIn that his mission this year is to figure out how to crawl even less and have fewer bytes on wire He added that Googlebot should be more intelligent about caching and internal cache sharing among user agents and we should have fewer...

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Microsoft expands Maximum Conversion Value to more campaign types

Search Engine Land - April 2, 2024 - 7:00 am

Microsoft extended Maximum Conversion Value to all shopping and search campaigns This bid strategy which was previously exclusive to smart shopping campaigns automatically adjusts your bids in real-time to maximize total conversion value within your budget If yo...

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XSS Vulnerability Affects Beaver Builder WordPress Page Builder via @sejournal, @martinibuster

Search Engine Journal - April 2, 2024 - 5:17 am

Vulnerability discovered in the Beaver Builder WordPress page builder that can enable an attacker to inject a malicious scriptThe post XSS Vulnerability Affects Beaver Builder...

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Humans Vs. Generative AI: A Head-To-Head Ad Copy Content Test [Data Study]

Search Engine Journal - April 2, 2024 - 4:30 am

Find out which is more effective human copywriting or AI-generated ad copy This study reveals insights on driving clicks and conversionsThe post Humans Vs Gener...

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25 Examples Of About Us Pages For Inspiration via @sejournal, @alexanderkesler

Search Engine Journal - April 1, 2024 - 5:48 pm

Learn how to craft an engaging About Us page that promotes your values and products in a fresh way with these B2B and B2C examplesThe post 25 Examples Of About Us Pages For Inspiration ap...

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Meta announces major audience targeting and insights update

Search Engine Land - April 1, 2024 - 4:44 pm

Meta launched new audience insight and targeting options within its Advantage Shopping CampaignsThese new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who havent yet made...

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Daily Search Forum Recap: April 1, 2024

Search Engine Roundtable - April 1, 2024 - 4:00 pm

Here is a recap of what happened in the search forums today...

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OpenAI Announces Instant-Use ChatGPT—No Login Required via @sejournal, @martinibuster

Search Engine Journal - April 1, 2024 - 3:03 pm

OpenAI announced a free version of ChatGPT that allows users to access Chat without logging in as simple as using a search engineThe post OpenAI Announces Inst...

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Walmart Connect opens up to small and non-endemic advertisers

Search Engine Land - April 1, 2024 - 1:34 pm

Walmart is expanding its retail media business to include small marketers and international suppliersAdditionally it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores such as automotive and financial marketers ...

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PPC Lead Gen Blueprint: Google Ads Strategy That Increases Leads via @sejournal, @hethr_campbell

Search Engine Journal - April 1, 2024 - 1:06 pm

Looking to learn the secrets to lead generation success Want to know what critical mistakes to avoid when building your paid ad strategy Weve got you covered On April 17 were teaming up with Redesign for a live presentation to give you the proven PPC blueprint to b...

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Report: Perplexity plans to sell ads

Search Engine Land - April 1, 2024 - 12:01 pm

Perplexity an AI-powered search engine is planning to introduce native advertising in related questions according to AdweekHow it will work Related questions which include links to sources account for 40 of Perplexitys queries So Perplex...

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Google investigating Ad Manager Reach report error

Search Engine Land - April 1, 2024 - 11:52 am

Google is investigating an issue causing incomplete data in Ad Manager Reach reportsAd Manager Reach reports with dynamic date ranges like Last week (Sun Sat) or Last 93 days or fixed date ranges with start or end dates beyond March 20 2024 will...

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Google expands Vehicle Listing Ads to new markets

Search Engine Land - April 1, 2024 - 11:20 am

Vehicle Listing Ads (VLA) within Google Ads are now live and open for Beta-listing in the UK Denmark and FrancePreviously only available in open beta in the US Canada and Australia VLA will also soon be rolled out to the Netherlands Italy and Spain by the...

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ChatGPT makes links more prominent

Search Engine Land - April 1, 2024 - 11:03 am

ChatGPT now features more prominent links to sources in its responses for paid users OpenAI announced Links wont appear in the free version of ChatGPT howeverWhy we care Brands SEOs and content creators of all sizes have been extremel...

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ChatGPT makes links more prominent

Search Engine Land - April 1, 2024 - 11:03 am

ChatGPT now features more prominent links to sources in its responses for paid users OpenAI announced Links wont appear in the free version of ChatGPT howeverWhy we care Brands SEOs and content creators of all sizes have been extremel...

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Want The News Your Way?

Sign Up To Customize Your Own Personal News Feed!

The All News Stories feed is a great way to get a birds eye view of what's going on in the world right now.

However sometimes you might want to just read stories on topics, and from sources that interest you the most.

Signing up for an account on Orderly.News will allow you to create a custom news feed concisting only of stories from your favorite news sources. Signup now. It takes only a few clicks.

Still have questions? Read our FAQ.