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Search Engine Research and Optimizations

Stay up to date on the latest trends for all of the major search engines. Including updates on the best UI/UX and marketing practices.

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LinkedIn Adds Live Video & Newsletters To Creator Mode via @sejournal, @MattGSouthern

Search Engine Journal - November 30, 2021 - 11:29 pm

LinkedIn is rolling out access to live video and newsletters to users that have creator mode enabled on their personal profilesThe post LinkedIn Ad...

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Google’s New Pathways AI Is Closer to Mammalian Brain via @sejournal, @martinibuster

Search Engine Journal - November 30, 2021 - 11:27 pm

Google announced a new AI Architecture called Pathways that functions similarly to the human brain and can learn better than existing modelsThe post Googles New Pathways AI Is Clo...

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Google November Core Update Is Over – What Happened? via @sejournal, @martinibuster

Search Engine Journal - November 30, 2021 - 6:38 pm

Google announced that the November 2021 Core Update is over Search marketers share their insights on the impactThe post Google November Core Update Is Over Wh...

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Twitter Bans Sharing Photos Of Private Persons Without Consent via @sejournal, @MattGSouthern

Search Engine Journal - November 30, 2021 - 2:21 pm

Twitter expands its private information policy to include private media which refers to photos and videos captured without a persons consentThe post...

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Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges

Search Engine Land - November 30, 2021 - 12:04 pm

These new features expand Performance Planners flexibility making it potentially more useful for advertisers in more situationsPlease visit Search Engine Land for the full article...

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Health & Wellness Advertising Tips To Drive Holiday Sales via @sejournal, @PPCkimpossible

Search Engine Journal - November 30, 2021 - 10:45 am

The holiday season is an important time for many Health and Wellness advertisers Heres how to give your accounts the attention they needThe post Health amp Wellne...

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Google Merchant Center now shows relative visibility, page overlap rate and higher position rate metrics

Search Engine Land - November 30, 2021 - 10:21 am

The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings who their competitors are and how visible their offers are compared to their competitorsPlease visit Search Engine Land for the full a...

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7 Reasons Why An HTML Sitemap Is Still A Must-Have via @sejournal, @5le

Search Engine Journal - November 30, 2021 - 9:40 am

While some debate whether an HTML sitemap is still needed for SEO there are a lot of great reasons to have oneThe post 7 Reasons Why An HTML Sitemap Is Still A Must-Have a...

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Deepcrawl’s CEO Talks SEO Opportunities, Growth & Planning For 2022 via @sejournal, @mirandalmwrites

Search Engine Journal - November 30, 2021 - 8:45 am

In this exclusive interview Craig Dunham CEO of Deepcrawl discusses surprises in the search space what e-commerce retailers can do to maximize visibility and moreThe post...

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YouTube’s experimental tool for creators simplifies keyword research and identifies content gaps

Search Engine Land - November 30, 2021 - 8:18 am

YouTube Search Insights also shows creators the number of views a given search term drove for their channel over the last 28 daysPlease visit Search Engine Land for the full article...

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 Want The News Your Way? Sign Up To Customize Your Own Personal News Feed!

The All News Stories feed is a great way to get a birds eye view of what's going on in the world right now.

However sometimes you might want to just read stories on topics, and from sources that interest you the most.

Signing up for an account on Orderly.News will allow you to create a custom news feed concisting only of stories from your favorite news sources. Signup now. It takes only a few clicks.

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SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach via @sejournal, @hethr_campbell

Search Engine Journal - November 30, 2021 - 7:45 am

Discover how to make successful SMS marketing campaigns during the holiday season by learning practical and effective tipsThe post SMS Holiday Marketing 8 Tips To Grow Your...

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FLAN: Google Research Finds Better Machine Learning via @sejournal, @martinibuster

Search Engine Journal - November 30, 2021 - 7:12 am

New Google machine learning model is better state of the art for solving natural language processing tasksThe post FLAN Google Research Finds Better...

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Google November 2021 core update is finished rolling out

Search Engine Land - November 30, 2021 - 6:57 am

This update surprised many since it started to roll out on November 17th and continued rolling out over the largest online shopping period for the yearPlease visit Search Engine Land for the full article...

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Are Google’s Search Quality Evaluator Guidelines A Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal - November 30, 2021 - 6:45 am

Are the contents of Googles Search Quality Evaluator Guidelines part of its organic search ranking algorithm Lets seeThe post Are Googles Search Quality...

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60,000 websites using Cloudflare turned on IndexNow

Search Engine Land - November 30, 2021 - 6:00 am

IndexNow is an initiative by Microsoft and Yandex to push content to search engines that launched in October 2021Please visit Search Engine Land for the full article...

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Our new workout helps Google understand your site!

Yoast - SEO Blog - November 30, 2021 - 4:52 am

When you started your business what were the first steps you took to establish yourself in the market You probably thought of a name and created a logo to go with it Who knows maybe you also created a few social accounts to introduce your business to potential customers ri...

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5 steps to automate your SEO processes using simple programming tactics

Search Engine Land - November 30, 2021 - 4:21 am

Everyone has annoying tasks in their job that you wish you could hire someone else to do and at this point you could automate it Colt Sliva said at SMX NextPlease visit Search Engine Land for the full article...

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Yoast SEO 17.7: Introducing a free configuration workout

Yoast - SEO Blog - November 30, 2021 - 3:32 am

These past couple of months weve brought you several innovative SEO workouts Our workouts help break down specific SEO tasks so that you can follow a step-by-step process to fulfill these tasks They are easy and practical targeted at getting your work done without issue...

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SEO news November 2021: A core update, new Google Maps features, and the future of SEO

Yoast - SEO Blog - November 30, 2021 - 3:05 am

Its November Black Friday has been and gone but forget the sales the best things in life are free Just like our monthly Yoast SEO news webinar Ready for a recap Weve got loads of SEO updates and industry news to spoil you with so get comfortable and dive in...

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Newsletter Sponsorships: Your New, Improved Marketing Strategy via @sejournal, @PavedEmail

Search Engine Journal - November 30, 2021 - 1:00 am

This post was sponsored by Paved The opinions expressed in this article are the sponsors own Online advertising is one of the most popular effective ways to increase brand awareness traffic to your site and overall revenue However despite the increase in popularity...

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Google Announces A Search Bug in News Tab via @sejournal, @martinibuster

Search Engine Journal - November 29, 2021 - 4:43 pm

Odd search bug discovered in Google News Search Tab Will take a day to fixThe post Google Announces A Search Bug in News Tab appeared first on...

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Google Watches For How Sites Fit Into Overall Internet via @sejournal, @martinibuster

Search Engine Journal - November 29, 2021 - 3:12 pm

Googles John Mueller describes how Google can take months to understand how a site fits into the overall Internet in terms of site qualityThe post...

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YouTube Keyword Research Made Easier With Search Insights via @sejournal, @MattGSouthern

Search Engine Journal - November 29, 2021 - 2:24 pm

YouTube launches a new feature designed to simplify the keyword research process so you can create more content around topics people are looking forThe post YouTube Keyword Re...

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SEJ Sponsored Post Sale Ends Tonight via @sejournal, @MattGSouthern

Search Engine Journal - November 29, 2021 - 12:31 pm

For the first time in over a year were offering you the chance to save on sponsored articlesOffer available until midnight tonightThe post SEJ Sponsored Post...

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4 Tips For Measuring Your Brand Lift In Google Search via @sejournal, @joshuacmccoy

Search Engine Journal - November 29, 2021 - 10:45 am

Dont get hung up on unbranded search alone See what these 4 free tools can tell you about optimizing your brands presence on GoogleThe post 4 Tips For Measuring Your Brand Lift...

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6 PPC Trends You Need To Know For 2022 Success via @sejournal, @LisaRocksSEM

Search Engine Journal - November 29, 2021 - 9:45 am

Explore the key areas of focus youll need to work to your advantage to craft the most effective PPC campaigns in 2022The post 6 PPC Trends You Need To Know For 2022 Success ap...

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Cyber Week may be giving way to Cyber Month, according to Adobe

Search Engine Land - November 29, 2021 - 8:55 am

Online consumer spend over Thanksgiving Day Black Friday and Thanksgiving weekend have failed to outperform last years figures but the full season is still expected grow 10 YoYPlease visit Search Engine Land for the full article...

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Forget TikTok: Learn To Master Video For Google Business Profiles via @sejournal, @ChuckPrice518

Search Engine Journal - November 29, 2021 - 8:45 am

Use these video marketing tips and step-by-step instructions to get your Google Business Profile video strategy off to a running startThe post Forget TikTok Learn To Mas...

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SMS Marketing For Local Business: Trends You’ll Need In 2022 [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal - November 29, 2021 - 7:45 am

Discover how you can market your business effectively by using text message campaigns to market your businessThe post SMS Marketing For Local B...

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How To Do Content Curation For SEO: Your Starter Guide via @sejournal, @Stevenvvessum

Search Engine Journal - November 29, 2021 - 6:40 am

New high-quality content is pushed into the world at as astonishing speed Learn how to still be able to stand out by curating that contentThe post...

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Google says it values all local reviews, both positive and negative

Search Engine Land - November 29, 2021 - 5:50 am

Google has updated their help documents to say it finds a mix of reviews more trustworthy Please visit Search Engine Land for the full article...

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Top Video SEO Strategy Tips [Podcast] via @sejournal, @Juxtacognition

Search Engine Journal - November 29, 2021 - 5:45 am

Want to start a podcast or YouTube show Improve your Video SEO strategy so your videos rank better Join us for the SEJ Show E253The post Top Video SEO Strategy Tips Pod...

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Google Merchant Center now automatically displays badge eligibility for products

Search Engine Land - November 29, 2021 - 5:15 am

Merchants no longer have to manually figure out which badge is being applied to each of their itemsPlease visit Search Engine Land for the full article...

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 Want The News Your Way? Sign Up To Customize Your Own Personal News Feed!

The All News Stories feed is a great way to get a birds eye view of what's going on in the world right now.

However sometimes you might want to just read stories on topics, and from sources that interest you the most.

Signing up for an account on Orderly.News will allow you to create a custom news feed concisting only of stories from your favorite news sources. Signup now. It takes only a few clicks.

Want to see a full list of news service providers you can subscribe to before you sign up? We've got you covered. Read our FAQ, and check out our ever expanding list of covered news sources.

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Want The News Your Way?

Sign Up To Customize Your Own Personal News Feed!

The All News Stories feed is a great way to get a birds eye view of what's going on in the world right now.

However sometimes you might want to just read stories on topics, and from sources that interest you the most.

Signing up for an account on Orderly.News will allow you to create a custom news feed concisting only of stories from your favorite news sources. Signup now. It takes only a few clicks.

Still have questions? Read our FAQ.